How to Start a Fashion Blog From Scratch

A re you looking to start a fashion weblog, merely don't know where to beginning?

Starting a blog today is pretty straightforward, but it's hard to be successful and make money from it.

If y'all're passionate about mode and way, you're probably already following the hottest way bloggers and influencers on Instagram.

A fashion blog provides them with a platform to get out their ideas on the subject, and besides brings them a ton of opportunities. You'd be surprised to encounter how many ways fashion bloggers make money from their blogs.

According to Business Insider, mode and style brands are forecast to spend upward to $15 billion past 2022. They spend on everything from promoted posts and content to free samples, trips, and more than.

In this article, we'll show you how to start a fashion weblog and share some tips on how to make money with it.

Footstep ane: Choose a Fashion Blog Niche and Name

Before you dive into the basics and bolts of your blog, like finding the best weblog hosting, yous've got to determine what you're going to blog about.

You know you want to blog about fashion, but to find out if your idea is viable, sit down and brainstorm. If y'all tin come upward with at least twenty blog postal service ideas in fifteen minutes, you lot've got a winner. If you don't, it's back to the cartoon lath.

Once you've chosen your main topic, you'll want to name your blog. Think about your topic, your target audience, and what your blog way will be like.

To come up with a name, try:

A blog name generator
Using a thesaurus to come up up with different words
Use techniques similar rhyming, alliteration, or assonance (like "Fashionista File" or "Buying on a Upkeep")

You can read more tips and examples in our guide on how to come up upwards with a blog proper name.

Pace 2: Choose a Spider web Hosting Service

Web hosting is an integral part of your website. The servers of your spider web hosting holds your website's content and files online. Choosing a website hosting is not an easy job.

To eliminate whatever hassle for our users, nosotros have conducted an in-depth assay of popular hosting services. We have non only found Bluehost to be the best in terms of performance but information technology is one of the most affordable and user-friendly website hosting services in the market.

Y'all can bank check out the deal we accept worked out with Bluehost for our users below.

Step iii: Ready Your Fashion Blog

Every blog needs three elements:

A unique domain name: This is what people type into their web browser to notice your blog, like blogtyrant.com. Information technology'south usually the same every bit your blog name and should be like shooting fish in a barrel to say and type. Learn more virtually choosing the best domain name here.
A reliable web host: This is where all the files, images, and content are stored. Companies like Bluehost make it piece of cake to set upwards your account and blog.
A blogging platform: This is the software you use to write and publish your blogs, add the design and layout to your site, and more. We recommend WordPress, which powers 35% of the spider web, including big names similar Adobe, Microsoft, Rolling Stone, and more. It's piece of cake to use, flexible, and offers a broad multifariousness of customizations with themes and plugins.

Many aspiring fashion bloggers get stuck at this phase because you lot don't want to pay for a hosting company, especially at the start. And so when you are looking to learn how to get a way blogger don't look at the free hosting choice.

It's critical that you retain control and ownership of all the contents and assets of your manner blog. The free options may disappear at any indicate, leaving you without any copies of your content and a disappointed audition.

Plus, costless web log platforms are very limited in features. Many of them won't let you use ads to earn money from your blog.

If you lot desire more flexibility and control, you lot need to apply a platform like WordPress and get your own web hosting.

We recommend Bluehost as a good starting option for new bloggers. Y'all can get gratuitous domain proper name registration for a twelvemonth and a discounted charge per unit for beingness a Blog Tyrant reader.

Gear up Your Fashion Blog on Bluehost

In one case on the Bluehost site, click Get Started Now.

Choose the host pricing plan that works best for you and decide whether to annals a new domain or utilize one you already have.

If you want to wait and think about it, click Choose free domain later.

Next, enter your account data and select an account plan. The 36-month plan offers the best deal, but you tin can cull the one y'all like.

The 12 Calendar month plan is priced at $7.45 per calendar month, whereas the 24 Month plan is priced at $6.95 per month. Therefore going for the 36 Month plan is the most affordable option with Bluehost.

After you're washed signing upwardly, y'all'll get an email with the login details for your web hosting control console. Log in to your Bluehost account and look for WordPress under the My Sites tab.

Click Log into WordPress and enter your credentials. Click Create Site to create your new style web log.

This launches Bluehost's WordPress installation wizard, where you'll enter the name of your style blog and a tagline (optional). Y'all can always change both later.

Click Next and select your domain name from the drop-downward menu.

Click Side by side once again to offset the installation, which will take a few minutes. You lot'll see a success message in one case it'southward finished.

Yous'll also get an email confirmation with a login link.

And that's information technology, you successfully installed WordPress on Bluehost and launched your mode blog!

Too, bank check out our detailed guide on how to install WordPress on Bluehost.

When you showtime install WordPress, your blog looks pretty basic and ho-hum, but don't worry. You'll fix that in the next step. You'll install a theme and some plugins to make it look amazing.

Choose a Theme for Your Style Blog

Your blog is at present live, though it's non ready for its close-up just yet. To make your style blog more visually highly-seasoned, you lot'll have to choose and install a WordPress theme.

There are thousands of themes to choose from. Y'all can go with a gratuitous i or, if you're serious about blogging, buy a premium theme with more advanced features and styling options.

However, non all themes are suitable for a manner weblog. You'll need to choose 1 that matches your ideas on design and branding, then we've gathered some mode blog postal service ideas for y'all.

Install a Free Theme

Because WordPress is so popular around the world, lots of people have designed perfectly skillful themes that are costless to apply. We've gathered a few of the best gratis WordPress themes in this roundup, so cheque it out and come across if any would work for your fashion web log.

Pay for a Premium Theme

Premium themes are designed past experts and are commonly more visually appealing than free ones. They besides tend to accept more features and functionality built into them and offering support options if you become stuck and need assist.

We recommend both Divi and Astra since you can offset with them for free. You can upgrade to the premium version in the hereafter if you desire the advanced features that'll make your fashion blog awesome.

Invest in a Custom Theme

If you lot want a truly unique and original theme for your way blog, y'all can pay for a custom-designed WordPress theme. This is an expensive option (to the tune of several thousand dollars) and will have months to complete. It's a skilful choice for later versions of your fashion weblog if information technology becomes a awareness, as you'll have the coin to spend on your custom theme.

No matter which you choose, make certain to choose a WordPress theme that reflects the style you want to convey. That means developing your own logo, choosing a unique color palette, understanding how font choices piece of work, deciding on a blog mail service layout, and more than.

Upgrade Your Fashion Blog with Plugins

Your manner web log will also need a few plugins to optimize it and make sure it loads quickly and delivers a slap-up reader experience.

Here are a few that you'll need:

Gallery Plugin

You can employ Envira Gallery to help manage the images on your blog. Both load images quickly and make it easy to manage images on your WordPress blog. They likewise requite you a wide choice of display options for images, similar lightbox popups, grid layouts, and more.

Paradigm Compression Plugin

Images tin can have up a lot of space online, which affects their load speed (and after, how long information technology takes your site to load.) To speed everything up, compress your images before y'all upload them with a plugin similar Optimole, EWWW Paradigm Optimizer, or Smush.

Social Media Sharing Plugin

Yous'll want to make information technology easy for your readers to share your posts online, so a social sharing plugin is a must. Nosotros recommend Simple Social Icons because information technology'due south pocket-sized and nimble and won't impact loading times at all.

Instagram Feed Plugin

Want to show off your fashionable Instagram feed on your web log? You tin can with an Instagram feed plugin like Smash Airship'southward Instagram Feed Pro.

This plugin tin aid y'all display customizable feeds on your fashion blog, which will go along your blog looking fresh with new content, increase engagement, and grow your social media following.

With Smash Balloon's Instagram Feed Pro, you can:

Display multiple Instagram feeds
Evidence hashtag feeds and Instagram Stories
Create "shoppable" feeds
Choose from multiple feed layouts
And much more

If you're not ready to invest in the pro version, yous can try out the free plugin.

SEO Plugin

Optimize your blog for search engines with All in One SEO, the best WordPress SEO plugin.

It'll assistance y'all optimize your entire site for SEO by giving yous a TruSEO score and a checklist of improvements you can make. Plus, it will make certain each of your web log posts is optimized for your focus keyword.

It's essential for getting more traffic to your blog.

Analytics Plugin

MonsterInsights is the best Google Analytics plugin for WordPress. With this plugin, you can view your website stats right from your WordPress dashboard.

Yous can see where your traffic is coming from, who is visiting your site, what pages they view, and more. Using these valuable insights, yous tin can better your manner blog, heave traffic, and increase conversions.

For more of our favorites, check out our list of the best WordPress plugins.

Step 4: Create Content and Start Blogging!

At present you lot're fix to start creating and publishing your manner weblog content.

Avoid the temptation to start typing and publishing posts without a plan. Your style blog won't become a success that mode.

Start with your cadre pages and main carte du jour.

WordPress lets you create two unlike types of content: posts and pages. If you lot're wondering what's the difference, here's a detailed guide on posts vs. pages in WordPress.

We recommend creating these pages for your new fashion web log:

Nearly folio
Contact page

To add a new page in WordPress, log in to your manner web log and click Pages » Add New.

From hither, add together your page title and content in the editor. For more help on the WordPress editor, check out this post.

When you're washed, click Publish to make the page live on your mode blog.

What to Include on Your About and Contact Pages

About Page

Introduce yourself to your readers and talk about what they tin expect from your blog on your About page. Link to your social profiles so your readers can stay in touch with you.

Contact Page

A contact page is essential if y'all want your readers to go far affect with you lot. You can create one in less than 5 minutes with WPForms, which comes pre-installed on your Bluehost site.

These pages should be plenty to get your style blog started.

If you want to customize the layout and design of your pages, we recommend that you use a drag-and-drop folio builder similar Beaver Architect or Divi.

Now that you created a few pages, it's time to add them to the main menu of your fashion web log.

To create a carte in WordPress, click on Appearance » Menus. Enter a proper name for your bill of fare (like "Main Menu" or anything you like) and click Create Menu.

Next, add together the pages you just created to it. Under Add together bill of fare items, cull the pages to add and click Save Menu.

To add together the bill of fare to your fashion blog's header, click Manage Locations at the top of the folio. And so, select the location where you lot desire it to announced. The location options bachelor to you will depend on the WordPress theme you chose, but make sure you've got the Master location prepare.

Write Your First Blog Posts

At present it's time for the nitty-gritty: writing your first fashion web log posts. You already brainstormed some blog post ideas earlier, so pull those out and start writing.

If you're stuck for ideas, check out our ultimate list of blog mail ideas and our guide on how to write the perfect blog post.

Don't worry nearly monetization just notwithstanding. For at present, you've got to get some content on your blog, and then it gets indexed by search engines, and commencement building an audience. Yous tin likewise create a blog strategy to keep the ideas flowing and your mode blog fully stocked with posts.

Congratulations! Your new fashion weblog is upwardly and running. Well done.

But you lot're not finished merely yet. You lot've got to promote your web log to develop an audience and following. Later all, you want to keep people engaged and coming back to your blog regularly, correct?

Plus, you'll need an audience if you want to earn money from your fashion blog, and it'south hard to monetize without one.

Step five: Promote Your Fashion Blog and Grow Your Audience

Promoting your fashion blog is essential if you want to develop an audience and, eventually, monetize information technology to earn coin. Some are easy to fix and do, while others crave a lilliputian more investment of your time (and perchance your money.)

Let'south take a closer expect.

Search Engines

Optimize your fashion web log for search engines to drive traffic to your web log. A good SEO strategy ways that whenever anyone searches Google for a topic you lot've covered, your way blog comes up in the search results.

Check out our guide to blog SEO for more than tips.

Social Media

As a mode blogger, you lot know how important social is to your website. Particularly if you lot've got not bad pictures and content that are like shooting fish in a barrel to assimilate and share. Pinterest, Instagram, Twitter, and TikTok tin can help build and grow your audience, as well as increase your monetization options since you'll exist getting more views to your content.

There are a lot of social media channels out there, so you'll have to decide which ones to apply for your style blog. You lot might be tempted to use them all, simply don't.

When you spread yourself too thin across them all, yous won't have time to focus on creating content and sustainably abound your fashion blog. So, what can you do when it comes to social media?

Spend time looking at the biggest blogs in manner. Meet what social media channels they're using, and then dig deeper. Look beyond the followers and likes, since those tin be bought. Wait at how engaged their followers are, how much content is shared in each channel, and what kinds of interactions they're having on the blogs themselves.
Test out similar tactics on your fashion weblog. Pick 1 or two social media channels and create content for them. Share your content through them and appoint with your audience. Enquire people to follow you on those channels. See how it goes for a few months and then decide whether to stay or switch.

Given fourth dimension, yous'll run into which ones work for you and which ones you can skip. We recommend engaging with commenters on your posts and adding 1 or 2 social media platforms to the mix to start.

Email Newsletters

Professional bloggers apply email newsletters to stay engaged with their audiences and generate an income from them. They help you develop and sustain relationships with your audience better than whatever other marketing method you might use.

And if you think email is ancient history, think again. Over half of united states of america cheque it first affair every morning! The rest of u.s.a. check it some other time during the twenty-four hour period, so consider an email newsletter essential to your fashion blog.

Abound information technology like a total pro with our step-by-step checklist on how to do email marketing.

Step 6: Monetize Your Manner Blog

All right, you've come up this far. At present it'south time to start making coin with your fashion blog.

Hither are a few ideas y'all can try to monetize your fashion blog:

Display Ads with Google AdSense
Advertisement networks tin can help you earn money on your way web log. Google AdSense allows you to display ads on your site, even when yous're just starting. Follow our pace by step guide on how to add Google AdSense to your weblog properly.
Affiliate Marketing
Affiliate marketing allows you to recommend products you love and earn a referral commission when your audience purchases a production later clicking on your link.
To make money with affiliate marketing, you'll demand to notice fashion products and brands with an affiliate program. Start with Amazon Affiliates as they have tons of products in manner, clothing, and accessories that you can recommend and go paid for it.
Become an Instagram Influencer
Instagram is THE social media network for fashion and manner influencers. You tin can practice the same for your mode weblog, so brand certain to join and start posting with the relevant hashtags to reach the right audition.
Promote Branded Content
Reach out to brands, fashion startups, agencies, and others to partner with them. Demonstrate your influence by showing off your Instagram feed on your weblog and also the size of your following.
Sell Branded Swag
One time you've got a skilful-sized audience for your way web log, create some branded swag to sell on your web log. Utilise a print-on-demand service like Printful, TeeSpring, or Gooten to manage the cosmos, printing, and aircraft of your t-shirts, mugs, jewellery, and more than.

If yous're curious about how much you lot can make with your web log, here's a shortlist of successful style bloggers.

Sincerely Jules – (Julie Sariñana)
Gal Meets Glam – (Julia Engel)
We Wore What – (Danielle Bernstein)
The Blonde Salad – (Chiara Ferragni)
Wendy's Lookbook – (Wendy Nguyen)
The Chriselle Gene – (Chriselle Lim)
Song of Style – (Aimee Song)
Atlantic-Pacific – (Blair Eadie)
Gary Pepper Girl – (Nicole Warne)
Kayture – (Kristina Bazan)

There you go, footstep-by-step instructions on how to start a fashion weblog.

Yous've set up your web hosting, chosen a fashion blog theme, learned most image compression plugins, and started writing your first posts. You even learned a few advanced steps for whatever blogger, so you lot can monetize your fashion blog and earn coin from it.

Accept you started a fashion blog? Share it in the comments so we can take a look. We'd love to meet it and hear more than nearly your experience.

Now that yous know how to start a fashion blog, learn how to get more traffic to your blog.

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